You have probably heard the term CPA over and over again; it is a common term in the marketing world. CPA simply means Cost Per Action. What you likely don’t know is how you can make money online with this marketing model.
In this article, we are going to be looking at how CPA marketing works and how you can earn a fortune doing CPA marketing. You need to pay attention as what you are going to read might open a secret to you which is going to guarantee your online success. Now, let us begin with a definition.
What is CPA Marketing?
Like we said earlier, the full meaning of CPA is Cost Per Action. It is a form of affiliate marketing model in which the affiliate marketer gets paid when a particular, and instructed action or task is completed.
The action you are expected to perform could vary from purchasing a product or service to watching a sales video or getting leads to fill a squeeze page form. When these actions are performed, the affiliate marketer gets a particular fee for this service.
How does CPA marketing work?
As a CPA affiliate marketer, you get paid when a user clicks your affiliate link and completes a specific action based on the provided instructions.
These instructions could be filling out a form, watching or downloading a video game, visiting a website, subscribing to a newsletter, or testing an App. Just be sure, what is to be done will be instructed.
How Do You Make Money with CPA Marketing?
Before we go on to discuss how you can earn money with CPA marketing, let’s do a quick familiarization with these terms involved in the CPA marketing:
- Affiliates or Publishers:These are the influencers (e.g bloggers) that promote other people’s products by directing traffic to a particular web page via their affiliate links.
- Businesses or Advertisers:These are businesses that desire partnership, looking for the affiliates to help drive traffic to their sites, and promised to pay the affiliates if their trafic perform a particular action.
- CPA Network:This is the platform which brings the affiliate marketers and the advertisers which intend to promote their businesses together.
For instance, let’s assume Rose started a blog recently, teaching people how to cook in her kitchen; and she does the same thing on her Youtube channel. Overtime, she has succeeded in amassing thousands of followers who always read and watch her cooking recipe channel.
If Deluxe, a UK based kitchen kits manufacturer approaches TradeFord a CPA Network platform to allow influencers promote its products on their blogs or Youtube channels, Rose could be one of the influencers who promotes Deluxe Kitchen Kit Products on her Cooking blog or Youtube channel after approaching TradeFord for affiliate link.
When Rose promotes kitchen kits produced by Deluxe via a generated affiliate link, and someone buys Deluxe products through Rose’s affiliate link, Deluxe is bound to pay Rose a specified commission.
What is paid will be reflected on her dashboard on TradeFord platform, and she has the right to transfer her earnings to whatever payment method the Network permits her to use.
The truth is, you could be the Rose in our analogy. You can imagine how much money Rose would make if she has 50,000 followers on Youtube and only 2% of her followers buy Deluxe products through her affiliate link, that is going to be 1,000 people. Let’s assume she only gets $5 per person that buys, Rose would be earning a whooping $5,000.
Can You Make Money Doing CPA Marketing without Blog or Youtube Channel?
The question is what if I am not like Rose who has cooking recipe training? What if I don’t have a blog or Youtube channel, can I still do CPA marketing and make money? The answer is yes.
You have a tonne of friends and connections on social media platforms like Facebook, Twitter, Instagram, and even Whatsapp. These could be your first source of generating traffic.
Another way by which you can promote affiliate links is for you to join various online groups and forums. You can find a lot of forums and groups where people will be interested in that product or service you intend to promote. Only be careful the way you use those groups and forums – don’t spam. Always be active in the groups and make reasonable contributions to ongoing discussion.
Through that, you can begin to drop your links which will direct the people to the place you want to go. If they do what the advertiser said, you will get paid.
The Bottom Line
Joining a CPA network is not difficult. After registering, CPA network will manually review your application and they may not approve your application if they aren’t satisfied with your details.
If you don’t have prior experience, some CPA networks may grant you permission based on your long-term goals, daily traffic, current budget and may be the type of campaigns you are going to run. And some may even approve your application without any prior experience.
It is better to join reputable and established CPA networks, though their application process can be rigorous. Your earnings will depend essentially on the network and the niche you choose to promote.
Having known that you can make a good deal of money via CPA marketing, you will need broad knowledge to cushion what we have discussed here. I will recommend you download this powerful free ebook which is going to give you a higher leap into successful CPA marketing. Download the book here: https://viewsprout.com/cpa-marketing
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