The market space is continually becoming more and more challenging for marketers; but they are always curious of finding solutions around those challenges.
Despite the challenges online marketers are facing, the numbers of innovative resources available to them to work around their challenges are incredibly astounding.
Of all the marketing tools available to marketers today, video marketing, SEO, mobile analytics and a host of others, email marketing remains the topmost favorite of most marketers.
The reasons for this is self-evident – email marketing has the highest conversion rate; and it also generates the highest Return on Investment (ROI).
In this article, we want to identify and discuss three 3 reasons why you should use email marketing for your business promotion. This guide is going to open your eyes to some of the hidden treasures which could have massive effects on your business.
Now, let’s quickly discuss the 3 reasons why you should use email marketing for your business promotion:
1. Email marketing has wider reach
When compared to other forms of marketing categories, like social media, it is hard to believe you could reach more audience in your marketing campaign with email.
Researches have revealed that there are 1 billion active Facebook accounts, and around 255 million Twitter account users. These figures are astonishing, right!
On the other hand, reports have also shown that there are about 3.8 billion email accounts as at 2019; and that figure is expected to increase to 4.2 billion by the year 2022 according to Radicati Group study.
With this estimate, it is clear that half of the world population is using email.
If your goal is to give your business a boost, it is a wiser decision to consider email marketing over and above other marketing categories.
Studies have shown that there are three times more email accounts created than Facebook or Twitter accounts. For instance, nearly every social media account you create requires an email account for confirmation, for notification and for recovery in case anything happens to your social media account.
In other words, every social media account owner has at least one or more email accounts. Whereas, there are many people who have email accounts without bothering to create a social media account.
In a nut-shell ,you will reach more people using email marketing than when you use other forms of marketing tools.
2. Email Marketing has the Highest Conversion Rate
Marketing is a game of numbers. Regardless of what your short term goal is in marketing, the end purpose of every marketer is to turn potential buyers to paying loyal customers.
There is hardly any marketing category that guarantees that result than email. For instance, studies show that the average rate of the recipients who would click through your message when you send it to their emails is 3%; while the average click through rate for social media like Twitter is 0.5%.
If your mail messages are clear and directed at the subscribers, it is said that the average percentage of the email visitors who eventually buy is 4.2%, compared to 2.5% from social media.
It is clear that you have nearly two times the conversion rate on email than you have on social media.
3. Email Marketing Has the the Higher Return on Investment
Our last point reveals the potential capability of email marketing to generate high conversion, it is wise to conclude that email marketing gives higher return on investment when compared to other marketing categories.
It is believed that for every $1 spent on an email marketing campaign, there is always a return of $38.
Achieving a high return on investment is a function of its conversion and this is essentially a function of personalizing the message you are sending to your potential buyers. With email campaigns, you can send direct, personalized messages to individual buyers — thereby addressing their very area of need.
This is not like the case of social media where you have to send status updates to your audience without taking cognisance of their location, their purchasing power and interest. Email marketing will ensure that your target market is well segmented so that each segment receives the right message in the right format at the right time.
The Bottom Line
It has been argued that there is no marketing category that has the longevity of email marketing. While we could talk of some trendy marketing categories, the truth is, they usually come and go with time.
Email marketing however has been tested over time and it remains the most effective marketing category available to the modern marketer.
Today’s marketers can do more with less effort and resources. All you have to do is to connect with the right audience, sending highly personalized messages, while you maintain a pocket friendly budget.
If your goal is to achieve the bottom line objective – more sales with more profit, email marketing is highly recommended. It is a game changer.